Marketing | Public Relations
While Public Relations (“PR”) and Advertising both exist under the umbrella called “Marketing,” they are quite different. When you pay for an ad, it better appear, just as your people wrote it, and exactly when you paid for it to appear, or you get your money back. Conversely, in PR the media calls the shots. They decide if your pitch is viable for their specific audience. At the same time, competition is fierce for limited print or airtime. The pitching “noise level” is deafening. Every newspaper or magazine editor, TV or radio show producer, reporter or columnist, is inundated with pleading requests for coverage.
As a literary agent once told me, “It’s all about the story.” Offer a good, trend-based story, one that gets to people emotionally, and you‘re in. Of course, you need to find that gold nugget, fashion it properly, and then sell it to the right media people—over and over if you have to.
At Katz Creative, we’ve been beating the odds for a long time. Our clients have been featured in such publications and programs as USA Today, the New York Times, the Wall Street Journal, Parade, Time, Newsweek, Washington Post, Today, The Oprah Winfrey Show, Charlie Rose, MSNBC, AP Newswire and People Magazine. The list of our successful placements in the print and broadcast media, both national and local, is comprehensive. Ask us about this record and you’ll learn that these placements are not one-time events, but consistent exposure secured through our original and dynamic approach.